StrategyMarket ResearchAI-enabled Analysis

I turn complex information into clear decisions.

I’m Howard Fu, a strategy and research professional trained at Brown University and UC San Diego. I connect market evidence, policy context and operational detail to answer the question that matters: what should we do next?

Open to strategy, research and business analysis opportunitiesShanghai · Beijing · Hong Kong
BrownMaster of Public Affairs
UC San DiegoB.S. Business Economics
10+ yearsInternational experience
Python · R · STATAAnalytical toolkit

Selected work

Evidence over adjectives.

Five examples of how I frame ambiguity, structure analysis and move toward action.
01Market StrategyCross-border market launch strategy

Supported the strategy and business design of Cashop, connecting platform positioning, target customers, supply chain design and global expansion priorities.

What I worked on

Japan, North America and Europe research · commercial modeling · product selection · launch coordination

Value created

Helped translate market insights into the first product structures, trust mechanisms and operating rules for international and Japan sites.

02Consumer & Brand ResearchGen-Z market research for Beats

Combined primary research, competitor analysis and campaign design to help a global consumer brand better understand Gen-Z preferences in the U.S. headphone market.

What I worked on

Qualtrics survey · selected interviews · data cleaning and visualization · competitor research

Value created

Delivered a 15-page Gen-Z transformation report draft and contributed to a 20-page marketing proposal and strategic recommendations.

03Financial Analysis & AuditInsurance audit and controls review

Supported the interim audit of China Pacific Insurance Company by turning financial records, control documentation and testing results into traceable audit evidence.

What I worked on

Workpapers for 6 subsidiaries · substantive testing · financial statement review · internal-control assessment

Value created

Completed 10+ bank letter-of-credit information forms and supported audit reports, management recommendations and client process discussions.

04Consulting & Social ImpactNonprofit impact analysis

Combined stakeholder conversations, sector research and visual evidence to make the economic contribution of Rhode Island nonprofits easier to understand and act on.

What I worked on

Desktop research · data storytelling · 6+ consulting meetings · stakeholder validation

Value created

Developed infographic reports and practical recommendations to support the case for increased nonprofit investment.

05Policy & Service DesignAccessible mobility service blueprint

Examined the market, policy and user barriers facing wheelchair-accessible taxi services, then translated the findings into an executable service concept.

What I worked on

Led a team of 5 · user research · policy and permit analysis · business proposal

Value created

Connected public-interest goals with an execution plan, institutional-client needs and an online platform blueprint.

How I work

Rigorous enough for the analysis. Clear enough for the room.

01

Frame

Define the decision, not just the topic.

02

Find

Build evidence across data, people and context.

03

Synthesize

Separate signal from noise and expose trade-offs.

04

Recommend

Translate insight into a practical next move.

AI-enabled analysis

AI speeds up the work. Judgment stays human.

QuestionEvidence mapAnalysisDecision brief

I use AI to widen the search, structure evidence and challenge early assumptions—then verify sources, make trade-offs explicit and own the recommendation.

  • Research design and source mapping
  • Multilingual synthesis and comparison
  • Reusable analysis workflows
  • Executive-ready writing and visuals

Experience

Built across sectors.
Connected by analysis.

International commerce, nonprofit consulting, financial-services audit and consumer marketing.
2025Shanghai

Overseas Operations Associate

Dream Technology · Cashop

Supported cross-border strategy, commercial modeling, market-based product selection, quality-control systems and the 0-to-1 launch of international and Japan sites.

2025Providence, RI

Analyst, Alliance for Nonprofit Impact

United Way of Rhode Island

Researched nonprofit funding challenges, developed data-driven infographics and integrated insights from more than six consulting meetings.

2023Shanghai

Audit Intern, FSO

Ernst & Young Hua Ming LLP

Prepared audit workpapers for six subsidiaries, performed substantive testing, completed 10+ banking information forms and supported audit and management recommendations.

2023San Diego, CA

Marketing Analyst Intern

Beats by Dre

Researched U.S. Gen-Z trends, designed Qualtrics research, visualized findings and developed marketing proposals and campaign materials from the evidence.

A little context

Business economics taught me to measure. Public affairs taught me to ask who a decision affects.

That combination shapes how I work. I move between quantitative evidence, policy constraints, user needs and commercial reality without losing sight of the decision in front of the team.

After more than a decade of international study and work experience, I communicate fluently across Chinese and English contexts and adapt quickly to unfamiliar industries.

Education

2024–2025

Brown University

Master of Public Affairs

2020–2024

University of California San Diego

B.S. in Business Economics · Provost Honor ×3

Capabilities

Market researchStrategyPolicy analysisData visualizationBusiness analysisConsumer researchFinancial analysisPythonSTATARExcelPowerPointEnglish / Chinese

Let’s connect

Looking for someone who can make complexity useful?

I’m exploring strategy, research and business analysis roles with international teams in Shanghai, Beijing and Hong Kong.